Overview for October 2026
Lipa Joinery · made-up business
Good morning, Marko. I compared you with the 3 closest joinery workshops within 30 km. Here’s what I saw.
Revenue, 2021–2025
in thousand €, from public financial filings (FINA)
YouCompetitor A
Show as a table
| Year | You | Competitor A |
|---|---|---|
| 2021 | 298 | 402 |
| 2022 | 331 | 471 |
| 2023 | 356 | 538 |
| 2024 | 389 | 610 |
| 2025 | 412 | 668 |
Competitor A grows 13% a year, you 8%. The difference isn’t price — with them, an enquiry takes two clicks.
Roko notices
You earn more per job than anyone nearby, but you get fewer jobs. You don’t need lower prices — you need more customers.
Nobody within 30 km offers restoration or CNC carving. On your website they’re hidden on page three.
Competitor A has 3× the reviews and posts every other day. Whoever doesn’t find you finds them.
You and your competitors
The 3 closest businesses in your line of work. You see their names in your own overview.
| You | Competitor A | Competitor B | Competitor C | |
|---|---|---|---|---|
| Revenue 2025 | €412k | €668k | €355k | €290k |
| Net margin | 14% | 7% | 10% | 6% |
| Google rating | 4.9 ★ (63) | 4.4 ★ (190) | 4.6 ★ (41) | 4.2 ★ (28) |
| Prices on website | no | yes | yes | no |
| Enquiry form | no | yes | yes | no |
| Instagram posts a month | 1 | 12 | 4 | 0 |
| Furniture restoration | yes | no | no | no |
| CNC carving | yes | no | no | no |
Your ideas
12 ideas in one place · you picked 3| Idea | When | Realistic | Cost | Potential |
|---|---|---|---|---|
| 1. Price ranges and an enquiry form on the website | This month | High | €150 | +3–5 enquiries / mo |
| 2. “Restore before the season” package for holiday-rental owners | By March | Medium | €400 | €6,000–9,000 a season |
| 3. Carved signs and boxes for wineries | Check first | Unproven | €250 | talk to 5 buyers |
+ 9 ideas waiting
Business case · idea 1
ESTIMATEAssumption: 1 in 4 enquiries becomes a job — your ratio so far. If that changes, I’ll tell you.
This week
- Send me prices for your 3 most common jobs10 min · you
- Pick 3 reviews for the homepage5 min · you
- I prepare the text and the enquiry formTuesday · Roko
Sources: public financial filings (FINA), Google Maps, websites and public social profiles. Anything that’s an estimate says so.
I watch, you work.
Your first overview is free. The first 10 businesses also get their first month free.